Monday 24 December 2012

Titles and credits

Opening titles can tell the audience a lot about the film. They may indicate to genre, themes or even set the premise for the film. Some opening credits are presented over the opening sequence of a film, however some are in a separate title sequence. Different types of fonts are used and created in typography in order to convey different tones and moods for titles. For example, a typewriter font is typically used in a military film in order to convey a strict and structured tone; whereas a bubbled font may convey a soft, playful atmosphere of a child's film. Colour can be also a strong indicator of genre as it sets the mood and premise of the film. Many colours are symbolic of emotion, for example, red- danger, pink-girly; this links together the type of film with the mood which is to come. The graphics also play a large role in setting the premise of the film, for example titles which are very passive may indicate towards a serious film, whereas titles which move frantically would indicate towards a comedy or action.

In the opening credits for 'Scott Pilgrim Vs. the world' the titles are hand drawn and overlaid in a quick motion. It indicates to a comedy or teen movie as it is not too serious and involves lots of colour and 'childlike' drawings. The fast paced credits also indicate towards the film being quick paced and energetic too- which is also a theme of comedy.




 An example of when opening titles set the premise for a film is Breaking Dawn Part 2. Followers and fans of the saga would already understand that protagonist Bella has been turned into a vampire by Edward in the previous film (Breaking Dawn part 1). The titles are symbolic of this as they show the actors and actresses names changing from red- symbolising human blood, to white- ice cold like a vampire. As the text changes from red to white, icicles fall down from some of the letters, also adding to the cold nature of vampires, further setting the premise of the film. This sets the premise showing that in this movie, Bella continues her life as a vampire. The fact that all the actors and actresses are credited in the opening of the movie also indicates that it is the final movie in the saga. In Saga's or series such as Breaking Dawn, or Harry Potter use similar or the same font in order to create recognition with the franchise.


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