In this task we had to research a big hollywood film and research and describe all aspects of its marketing campaign. I explored a wide range of areas including teaser posters, merchandise and the website. This task showed me the importance of marketing a film properly in order for the audience to respond and go as see the film. Areas such as special events and Twitter/ Facebook campaigns excite the audience and create hype around the film. This task has also shown me how much social media networks are of importance to marketing a film in todays society. Millions of people use these websites and it is the quickest way of getting something into the public eye. By using catching symbols- like the Mocking Jay, audiences can immediately identify with a film and will have their interest caught instantly.
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