Wednesday 26 December 2012

Opening sequence characteristics

What always occurs: 
-The title of the film.
-The name of the production company and contributors.

What often occurs/ frequently occurs:
-Establishes the location or setting (the establishing shot)
-The name of the actor/ actresses are mentioned in the credits.
-There is a theme song. E.G 007 films, Jaws.
-Snapshot of the ending or conclusion before it has happened. The story then follows what happened up to that event, or unravels the mystery. E.G Pulp Fiction 1994.

What only sometimes occurs:
-There is an animated or sketched beginning. E.G St Trinians 1954, Juno 2007.
-There is a written story introduction. E.G Star Wars.

A good opening will: 
-Entice the audience to continue watching.
-Go seamlessly into the film.
-Sets the premise for the film. E.G Animation often indicates a comedy. E.G National Lampoons Christmas Vacation 1989. 

Monday 24 December 2012

Opening sequence research- BBC Drama


Turning by Karni & Saul-
Story: On his sixth birthday, Robert receives three beautiful old ladies in his mother's sitting room. Through his eyes, we visit the memory of this afternoon, visualized with the free spirited imagination of childhood, naive yet wonderfully dark. Ladies appear like birds, a gift scuttles across the floor, blue icing is nibbled from a magical cake, tea is sipped, lacy slip shifted, and between knobbly knees strange visions appear. The ladies weave an extraordinary tale of an emperor with no skin, and the boy himself, older and wiser, adds the finale... with a tail.
Main character: Robert (birthday child), beautiful old ladies, mother.
Interesting shots/ edits: Initially, each character is introduced through long, mid or close up shots. There are frequent straight cuts, changed quickly to each different character. The old women are edited to look like birds, and frequency change from their normal faces to birds, however still retaining features of there original faces. There are low angle shots to establish the difference between the position of Robert, and the old ladies. Use of shadows on a wall tells aspects of the story, which is more interesting and visually pleasing than a separate reel. As the old ladies describe a story, aspects that they describe and emulated on screen, for example, she describes the image and skin of a character, and their in a close up of the ladies aged skin.

Time goes nowhere-
Story: The tale of an unusual friendship coming to an end. Tommy, a young man with low functioning autism, and his career Janet's time is drawing to a close, due to him graduating to adult services. Janet reminisces over their time together and sees the world through his eyes one more time before she realizes that she needs to let go.
Main character: Tommy (young man with autism) Janet (Career)
Interesting shots/ edits: The establishing shot is a long shot, however it’s filmed from within, or behind a bush, adding a sense of secrecy in which the audience is only a part of. The career is looking through a scrapbook and the camera focuses on an image, which then cuts to the day the image was taken, establishing more about the characters life.

Two & Two-
Story: In a drab, anonymous grey school governed by a strict authoritarian regime, an apparently unremarkable day is turned on its head following a seemingly ridiculous announcement. Disbelieving at first, the all male, identically uniformed pupils are informed that what they had always been taught as fact is no longer true. When the incredulous students speak out, what initially seems laughably absurd becomes desperately real as they are forced to question how far they will go to stand up for their beliefs. Two & Two is an allegory for the absurdness of dictatorship and tyranny - and the resilience of the human spirit.
Main character: Teacher, student 1, student 2
Interesting shots/edits: the establishing shot zooms out to reveal the setting, which is interesting compared to the others I have analysed which go straight into the scene. There is good use of over the shoulder shots when the teacher walks into the classroom, making the audience feel like they’re part of the film word. Following this, there is match on action from an over the shoulder shot point of view, making the audience feel apart of the film world, yet also safe due to the fact they’re merely onlooking.

Opening sequence research- Chronicles of Narnia: Prince Caspian


Opening sequence research- Easy A


Opening sequence research- Children of men


Unforgettable/ inspiring opening sequences


Unforgettable/ inspiring opening sequences:

Saving private Ryan-
The opening scene of this film begins with a man visiting a graveyard; you are then taken back to the time of war and to his story. The peaceful tranquillity of the graveyard is in strong contrast to the brutal and bloody scene of war, which then takes place. This is opening I find to be particularly memorable due to the graphic scenes of war which take place from the start. They are executed excellently from all different angles, including close ups of soldiers makes the audience completely feel part of the film world and giving, in my opinion, one of the best true to life representations of what war must have been like. Following this, I feel like the tranquillity of the graveyard with the white stone heads represents heaven and purity that was taken away from all the soldiers that lost their lives. This furthers the emotive reaction from the audience gaining their attention immediately.
From this extremely emotive opening sequence I can take away the use of close up shots to establish characters and character bonds. By using this technique to identify characters at the beginning it highlights and singles out who may be protagonist characters, allowing the audience to feel a bond and emotion for them from the start, which can then follow through the film.
Lord of War-
This opening scene follows to production life and use of a single bullet. The camera is from the point of view of the bullet, so wherever it is moved the camera goes. For example it is picked up and thrown back on the production belt and the camera follows this movement. Similarly, once the bullet has reached its destination at a dock, it falls out of the box and rolls, with this the camera rolls with it.  This life of the bullet sets the premise for the film about an arms dealer. I find it an interesting alternative to straight away going into the story of the film. It sets it up and makes the audience think about what happens before a gun is pulled on someone. 

Order of titles and credits

Name of the production company: The company that made the film, or the name of investment groups that financially contributed to the film. For example Lions Gate or Warner Bros.
Name of producer and director: Written commonly as 'a film by'. For example Quentin Tarantino or John Hughes. 
Staring: The main actors and actresses of the film (sometimes these names will come before the director/producer depending on their contract). For example Jennifer Lawrence or Bradley Cooper in 'Silver Linings Playbook'. 
Films title: This is the name of the film, for example 'Winters Bone'.
Featuring: These are the featured actors and actresses, sometimes known as supporting roles. For example Christoph Waltz in 'Django Unchained'. 
Casting: This is the names of the people who cast the film. 
Music: Also known as 'music composed by' or 'Original score' (composed specifically for the movie) For example, 'Life of Pi' by Mychael Danna or 'Indiana Jones' by John Williams. 
Production design/ designer: This is the person who is responsible for the overall look and set of the film, for example William Cameron Menzies. 

There are many variations of this order, but most stick along these lines. Other common credits include: set design, costumes, make-up artists, sound recordings, visual effects, photography and writers. 

Titles and credits

Opening titles can tell the audience a lot about the film. They may indicate to genre, themes or even set the premise for the film. Some opening credits are presented over the opening sequence of a film, however some are in a separate title sequence. Different types of fonts are used and created in typography in order to convey different tones and moods for titles. For example, a typewriter font is typically used in a military film in order to convey a strict and structured tone; whereas a bubbled font may convey a soft, playful atmosphere of a child's film. Colour can be also a strong indicator of genre as it sets the mood and premise of the film. Many colours are symbolic of emotion, for example, red- danger, pink-girly; this links together the type of film with the mood which is to come. The graphics also play a large role in setting the premise of the film, for example titles which are very passive may indicate towards a serious film, whereas titles which move frantically would indicate towards a comedy or action.

In the opening credits for 'Scott Pilgrim Vs. the world' the titles are hand drawn and overlaid in a quick motion. It indicates to a comedy or teen movie as it is not too serious and involves lots of colour and 'childlike' drawings. The fast paced credits also indicate towards the film being quick paced and energetic too- which is also a theme of comedy.




 An example of when opening titles set the premise for a film is Breaking Dawn Part 2. Followers and fans of the saga would already understand that protagonist Bella has been turned into a vampire by Edward in the previous film (Breaking Dawn part 1). The titles are symbolic of this as they show the actors and actresses names changing from red- symbolising human blood, to white- ice cold like a vampire. As the text changes from red to white, icicles fall down from some of the letters, also adding to the cold nature of vampires, further setting the premise of the film. This sets the premise showing that in this movie, Bella continues her life as a vampire. The fact that all the actors and actresses are credited in the opening of the movie also indicates that it is the final movie in the saga. In Saga's or series such as Breaking Dawn, or Harry Potter use similar or the same font in order to create recognition with the franchise.


Research on Hollywood marketing campaigns





















































































































































































In this task we had to research a big hollywood film and research and describe all aspects of its marketing campaign. I explored a wide range of areas including teaser posters, merchandise and the website. This task showed me the importance of marketing a film properly in order for the audience to respond and go as see the film. Areas such as special events and Twitter/ Facebook campaigns excite the audience and create hype around the film. This task has also shown me how much social media networks are of importance to marketing a film in todays society. Millions of people use these websites and it is the quickest way of getting something into the public eye. By using catching symbols- like the Mocking Jay, audiences can immediately identify with a film and will have their interest caught instantly.

Research on narrative


Narrative:

Tzveten Todorov, a Franco-Bulgarian philosopher and theorist looked into the linear narrative of stories, in particular folk and fairy tales, and recognised that all the stories followed a particular chronological structure. Todorov noted that in most stories a classic narrative pattern would occur, this pattern followed:
1.     Equilibrium- all is in order, ‘normal’ and happy.
2.     Disruption- disruption to the equilibrium by the means of an event or action.
3.     Recognition- there is recognition of a disruption has taken place.
4.     Repair- an attempt to repair the damaged caused by disruption.
5.     New equilibrium- the problem is solved and we return to a new type of equilibrium.

Classic narrative pattern in ‘Cinderella’-
1.     Equilibrium- Cinderella lives happily with her parents.
2.     Disruption- Cinderella’s mother dies and her father remarries an evil women.
3.     Recognition- Cinderella is not longer happy and is made to work in the house and see no one.
4.     Repair- a fairy godmother allows her to go out to a ball were she meets a prince who could free her
5.     New equilibrium- the prince finds her and they get married and live happily ever after.

    Classic narrative pattern in 'The Hunger Games'-
    This film does not fit Todorov's classical narrative structure which highlights a weakness to his theory. The Hunger Games is an example of one or many films which do not fit this as it does not start with an equilibrium, instead it starts with disruption. It shows that not all films are based upon a set classical structure and not all films are aiming to solve a problem. For example in the Hunger Games, nothing is being solved and there is no repeated structure within it's narrative.  


Vladimir Propp, another theorist who studied folk and fairy tales identified that there were always distinctive character types, for example heroes and the vulnerable. Claude Levi-Strauss developed this theory and focused on the connections between characters and themes, he named these binary opposites. They are used to construct contrasts within the narrative within a text or film to establish stereotypes and different ideologies. For example, Cowboys and Indians, good and bad, hero and villain.  

Binary opposites in ‘Cinderella’-
-Good and bad: Cinderella is good and kind as she never defies her stepmother and does all she says. The stepmothers and stepdaughters are bad as they make Cinderella work all the time and never let her leave.






In my film I will aim to follow Todorov's classical narrative structure as I feel this will work well in most genres and will be simple yet very effective to follow. Following this, if I were to make a horror opening sequence then I would incorporate Propp's binary opposites as it works will in this genre, due to the conflicts of good and bad.

Research on genre- Period/ historical

Genre: Period/ historical

Narrative/ theme: 
-Forbidden love (Wuthering Heights 2011- Cathy and Heathcliff)
-War (E.G We were soldiers 2002 - Vietnam War)
-Family
-Fighting
-Rich and poor
-Revenge
-Wealth (The Great Gatsby 1974)

Setting:
-Depending on the theme of the film depends on its setting. However, they are always set in a particular time period and therefore echo whatever that was.
-Castles/ manor houses
-Villages/ townships
-Country retreats
-Inner cities
-Palaces

Characters:
-Kings, Queens (E.G Elizabeth- The Golden Age 2007)
-The poor
-Family and extended family
-Slaves
-Army
-Socialites

Music/ sound: 
-Music of the period in which the film is set in. For example jazz music is playing in the film 'The Great Gatsby' as it was set in the 1920's.
-Orchestral

Lighting: 
-In most historical films they're set way before electricity and therefore the lighting is mostly natural. For example from the sun or from candles and fires.

Examples: 
'The Great Gatsby' (1974)
-Plot: Nick Carraway, a young Midwesterner now living in Long Island, finds himself fascinated by the mysterious past and lavish lifestyle of his neighbour, the nouveau riche Jay Gatsby. He is drawn into Gatsby's circle, becoming a witness to obsession and tragedy.
-Theme: Wealth, forbidden love, rich and poor
-Setting: East and West Egg in Long Island.
-Characters: Socialites (Daisy, Jay, Tom, Jordan) the poor (Myrtle, George)


Research on genre- Romance


Genre: Romance

Narrative/ theme:
-Boy meets girl E.G 500 days of summer
-Love triangles E.G Bridget Jones diaries
-Marriages/ weddings E.G My big fat Greek wedding
-Forbidden love E.G Romeo and Juliet, Twilight
-Teen Romance E.G LOL
-Love
-Lust
-Jealousy

Setting:
-Anywhere, depending on narrative. For example a teen romance will most likely take place in a high school.
-Places of significant beauty E.G beaches, lakes etc.
-Cities E.G 500 days of summer (2009) set in Downtown LA
-High school E.G teen romance films, for example Wild Child (2008) is set in a boarding school in England.
-Church, Synagogue or Mosque E.G Four wedding and a funeral (1994) set in a church for wedding scenes.
Characters:
-Couples
-Single man and women
-Jealous relative or love interest
-Family

Music/ sound:
-The sound is usually non-diegetic and very uplifting, light and harmonious to parallel the image on screen.
-Love songs are usually played as backing music for example Celine Dion- my heart will go on, played in Titanic (1997)
-Light romantic songs are played to suit the mood of the scene.

Lighting:
-Lighting is dependent on the mood of the scene, for example in a romantic intimate scene, the lighting may be dim or candle lit to parallel the feel and mood.

Example:
'500 days of summer' (2009)
-Plot: An offbeat romantic comedy about a woman who doesn't believe true love exists, and the young man who falls for her.
-Theme: boy meets girl
-Setting: city- Downtown LA
-Character: single man, single women