Target audience of horror

Horror film target audience is generally men in the age group of 15-25, firstly because most horror films have a rating certificate of 15 due to the content, and secondly due to the fact men interact more with the characters on screen due to surges of masculinity in the situations allowing them to relate. women also can relate to horror films but usually in a more negative way due to the fact women are usually portrayed as the weak and vulnerable. Additionally, dating couples also make up a large amount of the audience as the man can assert an reassuring power over the women who may feel vulnerable, bringing their relationship closer. 
I hope to target couples with my opening sequence or women as the protagontists are women making the audience able to relate and empathise with the characters.